| 000 | 00358nam a2200145Ia 4500 | ||
|---|---|---|---|
| 100 | _aAaker, David A ; Kumar, V & Day, George S | ||
| 020 | _a9971-51-262-9 | ||
| 250 | _a6th ed | ||
| 654 | _aCommerce and Management | ||
| 942 | _cBK | ||
| 245 | _aMarketing research | ||
| 260 |
_aJohn Wiley, New York _cc2001 |
||
| 082 | _a658.83 Aak | ||
| 300 | _axvi.779p | ||
| 999 |
_c28538 _d28538 |
||