000 00354nam a2200133Ia 4500
100 _aSubroto Sengupta
020 _a0-07-4624401-6
654 _aCommerce and Management
942 _cBK
245 _aBrand positioning : strategies for competitive advantage
260 _aTata McGraw Hill, New Delhi
_c1990
082 _a658.827 Sen
300 _axix,299p
999 _c29799
_d29799