000 00342nam a2200133Ia 4500
100 _aKumar, S Ramesh
020 _a81-259-0937-0
654 _aCommerce and Management
942 _cBK
245 _aManaging Indian brands : marketing concepts and strategies
260 _aVikas, New Delhi
_c2001
082 _a658.827 Kum
300 _axiv,487
999 _c29851
_d29851