000 00360nam a2200133Ia 4500
100 _aGupta,Vaswar Das
020 _a81-203-1437-9
654 _aCommerce and Management
942 _cBK
245 _aMarketing mantra
_bthe real story of direct marketing in India
260 _aPrentice-hall of India, New Delhi
_c1998
082 _a658.8 Gup
300 _axi,162
999 _c30231
_d30231