000 00413nam a2200133Ia 4500
100 _aKeith K Cox and Ben M Enis
020 _a0-87620-544-9
654 _aCommerce and Management
942 _cBK
245 _aThe Marketing research process : a managerial approach to purchasing relevant information for decision making
260 _aGoodyear, California
_cc1972
082 _a658.83 Cox/Eni
300 _axii,622p
999 _c30962
_d30962