000 00317nam a2200121Ia 4500
100 _aChunawalla, S. A. & Sethia, K. C.
250 _a5th ed.
942 _cBK
245 _aFoundations of advertising theory & practice
260 _aHimalaya Publishing House, Mumbai
_c1995
082 _a659.101 Chu/Set
300 _a469
999 _c37458
_d37458