| 000 | 00369nam a2200145Ia 4500 | ||
|---|---|---|---|
| 100 | _aAaker, David A , Batra, Rajeev & Myers, John G | ||
| 020 | _a81-203-0790-9 | ||
| 250 | _a4th ed | ||
| 654 | _aCommerce and Management | ||
| 942 | _cBK | ||
| 245 | _aAdvertising management | ||
| 260 |
_aPrentice-Hall, New Delhi _cc1992 |
||
| 082 | _a659.1 Aak | ||
| 300 | _axiii,599p | ||
| 999 |
_c38096 _d38096 |
||