000 00390nam a2200145Ia 4500
100 _aWarner, Charles & Buchman, Joseph
020 _a81-229-0176-X
250 _a3rd ed
654 _aCommerce and Management
942 _cBK
245 _aMedia selling : broadcast, cable, print and interactive
260 _aSurjeet Publ, New Delhi
_c2004
082 _a658.8 War/Buc
300 _axiv,598
999 _c38513
_d38513