000			00301nam a2200133Ia 4500
100			_a Jain, Subhash C.
020			_a981-254-262-0
250			_a6th ed
942			_cBK
245			_aMarketing planning & Strategy
260			_aThomson, Cincinnati _c2002
082			_a658.8 Jai
300			_axviii,925
999			_c38818 _d38818