000 00370nam a2200121Ia 4500
100 _aRodgers , F G Buck & Shook, Robert L
020 _a0-06-015522-1
942 _cBK
245 _aThe IBM way
_binsights into the world's most sucessful marketing organization
260 _aHarper & Row Publishers, New York
_c1986
082 _a338.7610040973 Rod/Sho
300 _axiv,235
999 _c38831
_d38831