000 00314nam a2200121Ia 4500
100 _aFarris, Paul W (ed)
020 _a81-7758-490-1
942 _cBK
245 _aMarketing metrics
_b50+metrics every executive should master
260 _aWharton School, New Delhi
_c2006
082 _a658.8 Far
300 _axvi,359
999 _c39004
_d39004