000 00412nam a2200145Ia 4500
100 _aMax Sutherland and Alice K sylester
020 _a1-86508-231-7
250 _a2nd ed
654 _aCommerce and Management
942 _cBK
245 _aAdvertising and the mind of the consumer : what works, what doesn't and why
260 _aAllen & Unwin, Australia
_c2004
082 _a659.1 Sut/Syl
300 _axv,326p
999 _c39113
_d39113