000 00307nam a2200121Ia 4500
100 _aCallen, Barry
020 _a978-0-07-16296-2
942 _cBK
245 _aManager's guide to marketing, advertising, and publicity
260 _aMcGraw - Hill, New York
_c2010
082 _a659.1 Cal
300 _aixxv,239
999 _c39235
_d39235