000 00314nam a2200121Ia 4500
100 _aJain, J N & Singh, P P
020 _a81-89915-59-2
942 _cBK
245 _aModern advertising management : principles and techniques
260 _aRegal, New Delhi
_cc2007
082 _a659.1 Jai/Sin
300 _axiv,425p
999 _c39584
_d39584