000 00348nam a2200133Ia 4500
100 _aJones, John Philip
020 _a978-81-203-3225-6
250 _a2nd ed
942 _cBK
245 _aWhen Ads work
_bnew proof that advertising triggers sales
260 _aPrentice - Hall of India, New Delhi
_c2007
082 _a659.1 Jon
300 _axix; 210
999 _c39766
_d39766