000 00317nam a2200121Ia 4500
100 _aU.C.Mathur
020 _a10:1403-93100-3&13:978-1403-93100-9
942 _cBK
245 _aStrategic marketing management : text and cases
260 _aMacmillan india, New Delhi
_c2006
082 _a658.8 Mat
300 _axvi,296p
999 _c39825
_d39825