000 00332nam a2200133Ia 4500
100 _aMathur, U C
020 _a1403-93100-3
654 _aCommerce and Management
942 _cBK
245 _aStrategic marketing management : text and cases
260 _aMacmillan (I), New Delhi
_c2006
082 _a658.8 Mat
300 _axvi,296
999 _c39826
_d39826