000 00310nam a2200121Ia 4500
100 _aU.C.Mathur
020 _a10-1403-93017-1 & 13-978-1403-93017-0
942 _cBK
245 _aBrand management: text and cases
260 _aMacmillan India Ltd, New Delhi
_c2006
082 _a658.827 Mat
300 _aXiv,123p
999 _c40273
_d40273