000 00366nam a2200133Ia 4500
100 _aZook, Chris
020 _a1-57851-951-9
654 _aCommerce and Management
942 _cBK
245 _aBeyond the core : expand your market without abandoning your roots
260 _aHarvard Business School Press, Boston
_c2004
082 _a658.406 Zoo
300 _axv,215
999 _c40757
_d40757