000 00337nam a2200145Ia 4500
100 _aTom Duncan
020 _a0-07-060159-3
250 _a2nd ed
654 _aMANAGEMENT
942 _cBK
245 _aAdverssiting and IMC
260 _aTata McGraw-Hill Publ Company Ltd, New Delhi
_c2005
082 _a659.1 Dun
300 _axxii,733p
999 _c40926
_d40926