000			00438nam a2200133Ia 4500
100			_aRobert E Linneman and John L Stanton
020			_a81-7992-391-6
654			_aCommerce and Management
942			_cBK
245			_aThe Encyclopedia of strategic marketing management : vol.3 : marketing planning in a total quality environment
260			_aJaico Publishing House, Mumbai _c2005
082			_aR 658.803 E.S.M.M.
300			_axvii,464p
999			_c41297 _d41297