000 00365nam a2200133Ia 4500
100 _aKotler, Philip
020 _a81-265-0857-4
654 _aCommerce and Management
942 _cBK
245 _aMarketing insights from A to Z:80 concepts every manager needs to know
260 _aJohn Wiley & Sons, New Delhi
_c2006
082 _a658.8 Kot
300 _axviii,206
999 _c41351
_d41351