000 00420nam a2200145Ia 4500
100 _aRamaswamy, V S & Namakumari, S
020 _a978-0333-93719-8
250 _a3rd ed
654 _aMANAGEMENT
942 _cBK
245 _aMarketing management
_bplanning,implementation & control : global perspective indian context
260 _aMacmillan India Ltd, New Delhi
_c2002
082 _a658.8 Ram/Nam
300 _axxxv,748
999 _c41360
_d41360