000 00334nam a2200133Ia 4500
100 _aGovindarajan, M
020 _a978-81-203-3259-1
250 _a2nd ed
942 _cBK
245 _aMarketing management
_bconcepts,cases,challenges and trends
260 _aPrentice-Hall, New Delhi
_c2007
082 _a658.8 Gov
300 _axx,312
999 _c41366
_d41366