000 00336nam a2200121Ia 4500
100 _aKumar, V & Reinartz, Werner J
020 _a0-471-27133-0
942 _cBK
245 _aCustomer relationship management
_ba databased approach
260 _aJohn Wiley & Sons, Inc., New Jersey
_c2006
082 _a658.812 Kum/Rei
300 _axxiv,323
999 _c41546
_d41546