000 00356nam a2200133Ia 4500
100 _aKapferer, Jean-Noël
020 _a9780749465155
250 _a5th ed
942 _cBK
245 _aThe New strategic brand management :
_badvanced insights and strategic thinking
260 _aKogan Page, London
_c2012
082 _a658.8343 Kap
300 _axviii, 492
999 _c41744
_d41744