000 00331nam a2200121Ia 4500
100 _aWertime, Kent
020 _a0-470-82067-5
942 _cBK
245 _aBuilding brands & believers
_bhow to connect with consumers using archetypes
260 _aJohn Wiley & Sons, Singapore
_cc2002
082 _a658.8342 Wer
300 _axvi,267
999 _c41978
_d41978