000 00384nam a2200133Ia 4500
100 _aKenneth E Clow and Donald Baack
020 _a978-81-203-3305-5
250 _a3rd ed
942 _cBK
245 _aIntegrated advertising,promotion,and marketing communications
260 _aPrentice Hall of IndiaPrivate Limited, New Delhi
_c2007
082 _a659.11 Clo/Baa
300 _axix,515p
999 _c42149
_d42149