000 00329nam a2200133Ia 4500
100 _aKapoor, Jagdeep
020 _a81-7992-349-5
250 _a2nd ed
942 _cBK
245 _aBrand switch
_bprinciples and strategies for brand success
260 _aJaico Publ., Ahmedabad
_c2004
082 _a658.827 Kap
300 _aix,145
999 _c42276
_d42276