| 000 | 00390nam a2200133Ia 4500 | ||
|---|---|---|---|
| 100 | _aPhilip Kotler & Fernando Tries De Bes | ||
| 020 | _a0-471-45516-4 | ||
| 654 | _aCommerce and Management | ||
| 942 | _cBK | ||
| 245 | _aLateral marketing : new techniques for finding breakthrough ideas. | ||
| 260 |
_aNew Jersey., John Wiley & Sons, _c2003 |
||
| 082 | _a658.8 Kot/Bes | ||
| 300 | _axvi,206p | ||
| 999 |
_c42277 _d42277 |
||