000 00316nam a2200121Ia 4500
100 _aKapoor, Jagdeep
020 _a1403-92861-4
942 _cBK
245 _aBrand seg'meant'ation : seven strategies for effective segmentation
260 _aMacmillan, New Delhi
_cc2006
082 _a658.827 Kap
300 _aviii,92p
999 _c42443
_d42443