000 00326nam a2200121Ia 4500
100 _aMenon, Arpita
020 _a0-07-014760-4
942 _cBK
245 _aMedia planning and buying
_bprinciples and practice in the Indian context
260 _aTata McGraw Hill, New Delhi
_c2010
082 _a659.132 Men
300 _axiv, 345
999 _c42797
_d42797