000 00331nam a2200109Ia 4500
020 _a1-57851-804-0
942 _cBK
245 _aHarvard business review on marketing
_bThe Harward Business Review Paperback Series
260 _aHarvard Business School Publishing Corporation, Boston
_c2001
082 _a658.8 Har
300 _aVii,182p
999 _c43070
_d43070