000			00306nam a2200121Ia 4500
100			_aSemenik, Richard J.
020			_a0-324-12568-2
942			_cBK
245			_aPromotion and integrated marketing communications
260			_aSouth-western, Australia _c2002
082			_a659.1 Sem
300			_axxxix, 582
999			_c43303 _d43303