| 000 | 00417nam a2200133Ia 4500 | ||
|---|---|---|---|
| 100 | _aMichael Z Brooke and William Ronald Mills | ||
| 020 | _a81-7992-391-6 | ||
| 654 | _aCommerce and Management | ||
| 942 | _cBK | ||
| 245 | _aThe Encyclopedia of strategic marketing management : vol.4 : new product development | ||
| 260 |
_aJaico Publishing House, Mumbai _c2005 |
||
| 082 | _aR 658.803 E.S.M.M. | ||
| 300 | _axxiv,219p | ||
| 999 |
_c43694 _d43694 |
||