000 00342nam a2200121Ia 4500
100 _aMenon, Arpita
020 _a978-0-07-014760-7
942 _cBK
245 _aMedia planning and buying principles and practice in the indian context
260 _aTata McGraw Hill Education Pri.ltd, New Delhi
_c2010
082 _a384 Men
300 _axvi,345
999 _c43743
_d43743