000			01159nam a2200133Ia 4500
100			_aKotler, Philip & Lee, Nancy
020			_a978-81-265-1843-2
505			_aThe case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
942			_cBK
245			_aCorporate social responsibility _bdoing the most good for your company and your cause
260			_aWiley India Pvt. Ltd., New Jersey _c2005
082			_a658.408 Kot/Lee
300			_ax, 307
999			_c43804 _d43804