000 00402nam a2200133Ia 4500
100 _aCheverton, Peter
020 _a0-7494-3728-6
654 _aCommerce and Management
942 _cBK
245 _aIf you're so brilliant...: how come your brand isn't working hard enough?
_bthe essential guide to brand management
260 _aKogan Page Ltd, USA
_c2002
082 _a658.827 Che
300 _axii,178
999 _c43852
_d43852