000 00427nam a2200145Ia 4500
100 _aWilson, Richard M S & Gilligan, Colin
020 _a81-7649-070-9
250 _a2nd ed
654 _aCommerce and Management
942 _cBK
245 _aStrategic marketing management : planning, implementation and control
260 _aViva Books/Butterworth-Heinemann, New Delhi
_c1999
082 _a658.8 Wil/Gil
300 _axx,827
999 _c44206
_d44206