000			00320nam a2200133Ia 4500
100			_aU C Mathur
020			_a1403-93017-1
654			_aCommerce and Management
942			_cBK
245			_aBrand management : text and cases
260			_aMacmillan (I), New Delhi _c2006
082			_a658.827 Mat
300			_axiv,173p
999			_c44217 _d44217