000			00314nam a2200133Ia 4500
100			_aLancaster, Geoff & Massingham, Lester
020			_a0-07707728-8
250			_a2nd ed
942			_cBK
245			_aEssentials of marketing
260			_aMcGraw - Hill, London _c1993
082			_a658.8 Lan/Mas
300			_a496
999			_c44488 _d44488