000 00361nam a2200133Ia 4500
100 _aPerreault, William D & McCarthy, E Jerome
020 _a0-07-062018-0
250 _a15th ed
942 _cBK
245 _aBasic marketing : a global-managerial approach
260 _aTata McGraw-Hill publ., New Delhi
_c2006
082 _a658.8 Per/Mcc
300 _axviii,844
999 _c44657
_d44657