000 00307nam a2200121Ia 4500
100 _aTiwari, Sanjay
020 _a0-7619-9736-9
942 _cBK
245 _aThe (un)common sense of advertising
_bgetting the basics right
260 _aResponse Books, New Delhi
_c2003
082 _a659.1 Tiw
300 _a322
999 _c45480
_d45480