000 00345nam a2200121Ia 4500
100 _aSchmidt, Klaus & Ludlow, Chris
020 _a0-333-98079-4
942 _cBK
245 _aInclusive branding
_bthe why and how of a holistic approach to brands
260 _aPalgrave Macmillan, New York
_cc2002
082 _a658.827 Sch/Lud
300 _axiv,210
999 _c45766
_d45766