000 00338nam a2200133Ia 4500
100 _aSrinivasan, R
020 _a978-81-203-3543-1
250 _a4th ed
942 _cBK
245 _aCase studies in marketing the Indian context
260 _aPHI Learning Private Limited, New Delhi
_c2008
082 _a658.8(54) Sri
300 _axvi,352
999 _c46444
_d46444