000 00387nam a2200145Ia 4500
100 _aKapferer, Jean Noel
020 _a81-7554-109-1
250 _a2nd ed
654 _aCommerce and Management
942 _cBK
245 _aStrategic brand management : creating and sustaining brand equity long term
260 _aKogan Page, New Delhi
_c2000
082 _a658.827 Kap
300 _a443
999 _c46479
_d46479