000 00383nam a2200133Ia 4500
100 _aMullin, Roddy & Cummins, Julian
020 _a0-7494-5474-1
250 _a4th ed
942 _cBK
245 _aSales promotion : how to create,implement & integrate campaigns that really work
260 _aKogan page limited, Great Britain
_c2008
082 _a658.82 Mul/Cum
300 _axx,300
999 _c46744
_d46744