000 00363nam a2200121Ia 4500
100 _aMathieson, Rick
020 _a978-81-203-3265-2
942 _cBK
245 _aBranding unbound
_bthe future of advertising, sales, and the brand experience in the wireless age
260 _aPrentice - Hall of India, New Delhi
_c2007
082 _a658.827 Mat
300 _aix; 244
999 _c46856
_d46856