000 00339nam a2200133Ia 4500
100 _aSrinivasan, R
020 _a978-81-203-4606-2
250 _a5th ed
942 _cBK
245 _aCase studies in marketing
_bthe Indian context
260 _aPHI Learning Private Limited, New Delhi
_c2012
082 _a658.8(54) Sri
300 _axvi,368
999 _c47454
_d47454