000			00319nam a2200133Ia 4500
100			_aAssael, Henry
020			_a978-81-315-0036-1
250			_a6th ed
942			_cBK
245			_aConsumer behavior and marketing action
260			_aCengage Learning, New Delhi _c1998
082			_a658.83 Ass
300			_axviii,718
999			_c47613 _d47613